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In Design Thinking, the Define stage is to clarify the problem, to understand what needs to be solved. From product to service, clarity on a problem is critical because it will lead to what referred as the POV (Point of View) statement.
The POV statement is created by making sense of who the users are, what their needs are, and the insights that come from the observations made.
In this Design dialogue series, we will discuss the formulas behind the POV statements.
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