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The biggest threat to getting things done: is knowing what to get done. In a survey of over 100 product professionals and using polls across twitter and LinkedIn the results were the same: prioritization keeps you awake at night.
Product creators are given a lot of responsibility, but often without all the authority to get things done. Executives are pushing requests down to their teams while customers and sales people are bubbling up requests for custom features and bug fixes. It’s hard to say no.
We’ve observed that most product managers and leaders don’t have a right way to prioritize features. These product pros need a simple method for filtering out what items are critical and what items can wait. Too many are relying on sales pressure, senior opinion or consensus as to their filter.
Is there an instruction manual in this situation that could help? Let’s get together in this Design dialogue series to discuss a 4-step systematic way to approach project prioritization.