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Has anybody—perhaps by a colleague or client—ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question?
Even though “inbound marketing” as a term has been around for nearly a decade and grown immensely in popularity, there’s still some confusion about what it is or what it means, or how it differs from other digital-marketing-related words like:
Rather than slice and dice the similarities and differences between all these terms (there’s definitely overlap among all of them), it’s simpler to define inbound marketing in three ways:
Tune in for an interactive webinar, led by Greg Karelitz of HubSpot—a world leader in marketing techniques—to learn the basics of inbound marketing for your startup!