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Founders Academy Essentials by Capital Factory

January 18 @ 11:30 am - 1:00 pm


This is a livestream event

Founders Academy Essentials is a 5-day curriculum designed specifically for driven entrepreneurs that are passionate about their business potential. Whether you’re working on your MVP and preparing for launch or already generating revenue, you will be exposed to fundamental insights and tools to help dramatically increase your odds of success.

Program Date – Austin, TX: January 15 – 19. (Additional remote livestream sites)

11:15 (arrive early – bring your own lunch); 11:30 – 1:00 (lectures).

Day 1:

  • Idea development
  • Elevator pitch development
  • Sizing your market
  • Customer acquisition strategies

Day 2:

  • Marketing & pricing basics
  • Optimizing CAC, churn & LTV
  • Demystifying cap tables

Day 3:

  • Business development secrets and strategic partnerships
  • Setting the stage for a future acquisition exit

Day 4:

  • Leveraging advisors
  • Basic fundraising vocabulary
  • How much to raise and when
  • Seed funding vehicles and terms

Day 5:

  • Controlling legal costs
  • Finding & pitching investors
  • Fundraising issues, hints & tips
  • AMA with angel investors

Please plan to attend at least 4 sessions when registering.

Over the past 15 years, Gordon Daugherty has seen has seen more than 1,500 startup pitches, given personal advice to more than 500 entrepreneurs and been involved with raising over $45M in growth and venture capital. He spent the first ten years of his career in brand name companies like IBM and Compaq and then progressively gravitated towards early stage and high growth companies. He spent eight years in the video conferencing industry, including four years as President of a company that grew to $36M in a short few years and went public on the Euronext stock market.

Gordon has served in an executive capacity over most company functions, but with emphasis on strategy, marketing, sales, business development and M&A. He ran corporate development and strategy for Austin-based NetQoS, who grew rapidly to more than $55M in revenue before being acquired by CA Technologies for $200M and was a founding advisor for digital advertising pioneer MediaMind, who reached $65M in revenue and a NASDAQ IPO in 2010. Through his advisory practice, Shockwave Innovations, and as Managing Director for Austin’s Capital Factory startup accelerator, Gordon is an active angel investor, VC and startup advisor.



January 18
11:30 am - 1:00 pm
Event Category:


Station Houston
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Houston, TX 77019 US
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