Station connects Houston’s technology startups and innovation ecosystem through high-impact programs and community-driven meetups and events. To access all of our educational programs — as well as exclusive members-only networking events — become a Station Subscriber. To host an event at Station, please fill out our Event Form.

Loading Events

« All Events

  • This event has passed.

How to Test: Finding Product-Market Fit with Tech Entrepreneur Erik Ibarra

May 9 @ 12:00 pm - 1:30 pm


Register to Attend


“If you don’t talk to your customers, how will you know how to talk to your customers?”—Will Evans

Whether you’re trying to validate a problem or looking to iterate on your current offerings, feedback is central to identifying weaknesses, opportunities, and priorities for your startup. Join Erik Ibarra, tech-entrepreneur and founder of 8 companies over 16 years, to learn how to implement effective customer feedback loops that result in implementable action.

Who Should Attend:

  • Early stage founders who have a product idea, and are searching for product-market fit
  • Designers who are trying to determine UI/UX that meets their customers’ needs

What You’ll Learn:

  • A framework for determining what works and what doesn’t work for your prospective customers
  • Why you need feedback from your team, your customers, and your stakeholders and how to organize thoughts into a final product
  • Tools and tips for interviewing customers, and structuring tests that provide implementable feedback


About the Speaker – Eric Ibarra:

Erik is the founder and CXO of Calamine, which helps startups and established companies build the next generation of healthcare products. Prior to founding Calamine, Erik also founded (restaurant marketing platform), (e-commerce lending site), MassageWorx (sport therapy clinic), TicketSnap (app to challenge traffic tickets in Houston), and NavAssist (info platform for cancer patients). Through his current company, Calamine, Erik has helped clients tackle some of the largest challenges in healthcare—such as health system integration and interoperability, patient engagement, and UI/UX design.


Station Houston
1301 Fannin Street #2440, Houston, TX 77002
Houston, TX 77002 US
+ Google Map