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How to Start a Startup | Keith Kreuer (angel investor; has launched, grown, and sold multiple startups)

June 7 @ 5:00 pm - 6:00 pm


RSVP to Attend


The secret of getting ahead is getting started.Mark Twain


You’ve got an idea…now what? Before you start hitting the pavement looking for funding, its important to make sure that your idea is both viable and valuable. Join special guest, Keith Kreuer—angel investor and Principal of RedHouse Associates—to learn how to validate ideas, build great products, and launch startups.


Who Should Attend:

  • First-time startup founders
  • Industry professionals & students interested in starting a startup


What You’ll Learn

  • How to identify problems, needs, and trends worth exploiting
  • Process for brainstorming possible solutions to these problems
  • Difference between a viable and a valuable idea
  • How to launch


Keith Kreuer
Principal, RedHouse Associates

Keith Kreuer has over 30 years of experience in starting and building innovative, customer-oriented information technology companies.  As a Principal with RedHouse Associates, Keith specializes in early stage angel investments and currently sits on the Board of Directors and advisory panels for Autonomous Marine Systems, GolfNet, Onit, Assemble Systems, ProSellus and RunTitle.  He was an early investor in idera and served on the Board of Directors until it was acquired by TA Associates in 2014.  Keith co-founded PentaSafe in 1997 and served as its Director of World-Wide Services & Support until its acquisition by NetIQ in 2002. Prior to that, Keith was co-founder and President of Penta, Inc., a Houston-based software consulting firm which was acquired by VeriCenter in February 2000.

Earlier in his career, Keith served in various positions as Director of Operations for Generator Systems, Consulting Manager for Ernst & Young, and Software Development Project Manager for Exxon,  U.S.A.

Keith’s superpowers include fundraising/pitching and business plan development.


Alex de la Fuente
Director of Programs, Station Houston

Alex de la Fuente first entered the entrepreneurship arena in high school when he co-founded a clothing brand that catered to the action sports community. Since then, he worked in a renewable resources startup, was a middle-market business analyst for a commercial bank, and helped lead the OwlSpark (Rice University) and RED Labs (University of Houston) accelerators. Alex is currently the Director of Programs at Station Houston, and co-teaches the RED Labs Pre-Accelerator course at UH. He is also on the organizing team for Startup Weekend in Houston.

Alex’s superpowers include branding & graphic design, finding product-market fit, and product development.


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June 7
5:00 pm - 6:00 pm
Event Category:


Station Houston


Station Houston
1301 Fannin Street #2440, Houston, TX 77002
Houston, TX 77002 US
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