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How to Start Building | Michael Sklar & Keith Kreuer (Red House Associates)

February 20 @ 3:00 pm - 4:00 pm


In the early stages of a startup, the company’s sole focus should be on developing a valuable product. In the words of Sam Altman, Founder and CEO of Y Combinator:

“Until you have a built a great product, nothing else matters. You could get everything else about your business wrong, and a great product will often still pull you through. However, you could get everything else about your business right—but if you’re unable to build a great product, you are certain to fail.”

Where should you get started in building your product? How should you determine what is valuable to your customers? What does it take in order to start building a great product right now?

Join special guest, Keith Kreuer — angel investor and Principal of RedHouse Associates — and Michael Sklar as they share their insights on building great teams and great products, developed over years of experience funding, scaling and exiting great startups..

Keith Kreuer

Principal, RedHouse Associates
Keith Kreuer has over 30 years of experience in starting and building innovative, customer-oriented information technology companies. As a Principal with RedHouse Associates, Keith specializes in early stage angel investments and currently sits on the Board of Directors and advisory panels for Autonomous Marine Systems, GolfNet, Onit, Assemble Systems, ProSellus and RunTitle. He was an early investor in idera and served on the Board of Directors until it was acquired by TA Associates in 2014. Keith co-founded PentaSafe in 1997 and served as its Director of World-Wide Services & Support until its acquisition by NetIQ in 2002. Prior to that, Keith was co-founder and President of Penta, Inc., a Houston-based software consulting firm which was acquired by VeriCenter in February 2000.

Earlier in his career, Keith served in various positions as Director of Operations for Generator Systems, Consulting Manager for Ernst & Young, and Software Development Project Manager for Exxon, U.S.A.

Keith’s superpowers include fundraising/pitching and business plan development.

Michael Sklar

Houston Exponential Acceleration Committee

Michael is a serial tech entrepreneur and startup investor.He was most recently the Managing Director at Station Houston, the leading tech hub in Houston with over 175 member companies and 150 mentors. Prior to Station, he was recruited by Mercury Fund to become the CEO of Graylog, a German-based software company and relocated them to Houston for market and capital access. Michael’s corporate experience came after selling his company to VMware where he was on the sales and alliances leadership teams as the company grew from $400 million to $2B. He started his career as a salesperson in Asia. Michael’s angel investments have included Sweet Leaf Tea (acquired by Nestle) and Tympany (acquired by Sonic). Michael has an MBA in entrepreneurship from The University of Texas McCombs school of business and a liberal arts degree from Haverford College.

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February 20
3:00 pm - 4:00 pm
Event Category:


Station Houston


Station connects Houston’s technology startups and innovation ecosystem through high-impact programs and community-driven meetups and events. To access all of our educational programs — as well as exclusive members-only networking events — become a Station Subscriber. To host an event at Station, please fill out our Event Form.