Station connects Houston’s technology startups and innovation ecosystem through high-impact programs and community-driven meetups and events.

For free access to all educational and connective programs, as well as exclusive members-only networking events, become a Station Houston Community Member. If you would like to host an event at Station, please fill out our Event Form.

.

Loading Events

« All Events

  • This event has passed.

Marketing Roadmap Workshop

May 23 @ 12:00 pm - 1:30 pm

Register to Attend

“Make your marketing so useful people would pay for it.”—Jay Baer

What are the marketing priorities for an early stage startup? Which metrics determine success? How do you set milestones? Learn how to answer these questions and more with Stations co-founder & CXO, Grace Rodriguez. Throughout her career, she has blended design thinking with new technologies to help startups and growing companies clarify vision, position offerings and execute on company missions elegantly and effectively.

Who Should Attend:

  • Early stage startups who have a concept ready to act on, and are exploring marketing channels
  • Founders inexperienced with marketing, or who generally want to sharpen their skills

What You’ll Learn:

  • A framework for creating a marketing strategy that will help create awareness and demand
  • How to take a step-by-step approach to marketing tactics, and determine what makes sense for your business now and in the future

 

About the Speaker – Grace Rodriguez:

Grace has forged a unique career path from neuroscience and design to branding and marketing, from government and politics to social entrepreneurship, and from venture capital to startup acceleration and community development. That path has given her strategic and hands-on expertise in design thinking, behavioral systems and business operations, which she uses to create interactive experiences and novel opportunities for organizations that foster innovation, collaboration and economic development.

Grace catalyzes entrepreneurial innovation as Co-Founder and Chief Experience Officer (CXO) of Station Houston, Advisor at TMCx (Texas Medical Center Accelerator), and lead organizer of the Women In Tech:Houston initiative. She has helped spread ideas and shape experiences as Creative Director for TED’s TEDActive conference, and as co-creator/-producer of C2 Create, CoHouston, TEDxHouston and TEDxYouth@Houston. Passionate about giving back, Grace serves diverse nonprofit organizations and cultural initiatives in the Houston area, including Writers In The Schools (WITS) and Netsquared Houston.

Did you know? Community members receive FREE access to all Station Houston programming & networking events. Become a Station Houston Community Member today!

Details

Date:
May 23
Time:
12:00 pm - 1:30 pm
Event Category:
Website:
https://www.eventbrite.com/e/marketing-roadmap-workshop-tickets-34266655489

Organizer

Station Houston
Website:
https://www.eventbrite.com/o/station-houston-9841385825

Venue

Station Houston
1301 Fannin Street #2440, Houston, TX 77002
Houston, TX 77002 US
+ Google Map