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Pretotyping: How to Test Your Startup Idea

June 23 @ 3:00 pm - 4:30 pm


Register to Attend


“If a picture is worth 1,000 words, a prototype is worth 1,000 meetings.”


A key milestone to hit before launching a seed round (and what every investor will want to see proof of) is to find product-market fit — will your target market pay to fix the problem your product or service solves? Join us and LK Pryzant, Senior Analyst of Mercury Fund, as she discusses ways to “pretotype” and validate your startup idea with minimal resources.


Who Should Attend:

  • People with an idea for a startup, but are unsure how to test it
  • Startups working on a Minimum Viable Product (MVP)
  • Early stage entrepreneurs
  • Entrepreneurs testing ideas for a pivot

What You’ll Learn:

  • A framework for testing your startup ideas
  • What to do after you have a new idea for a startup
  • Resources for the early stages of testing startup ideas
  • What metrics / data you should collect from your tests to validate your idea


About the Speaker – LK Pryzant:
LK is a Senior Analyst at Mercury Fund. She works with the investment team on deal sourcing, investment diligence, and the support of portfolio companies. Lauren-Kristine is an active part of the startup ecosystem in Houston and the middle of the U.S., serving as a mentor at Techstars, TMCx, and the OwlSpark/RED Labs accelerators. She also is a frequent lecturer at the Jones Graduate School of Business at Rice University and the University of Houston Bauer College of Business. In addition, Lauren-Kristine is on the Springboard Tech Council, the University of Houston Cougar Ventures Advisory Board, and serves philanthropically on the Prison Entrepreneurship Program Advisory Board. She graduated with highest honors in finance from the Kenan-Flagler Business School at UNC Chapel Hill, where she was a Morehead-Cain Scholar.


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June 23
3:00 pm - 4:30 pm
Event Category:


Station Houston


Station Houston
1301 Fannin Street #2440, Houston, TX 77002
Houston, TX 77002 US
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