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SaaS Lifecycle Phase II: Perfecting Your Sales Cohort

May 26 @ 12:00 pm - 2:00 pm


Once you’ve established product-market fit, it’s time to start fine-tuning your product offering and expanding your sales. Understanding your sales funnel and cycle is critical to the success of your SaaS startup—join Blair Garrou, Co-founder and Managing Director of Mercury Fund (an early stage VC firm), as he leads a discussion on perfecting your sales cohort.


RSVP to Attend


Who Should Attend

  • Tech entrepreneurs
  • Sales executives
  • Founders looking to grow their SaaS business

What You’ll Learn

  • How to manage the iterative feedback loop between you and your customers
  • Understand your startup’s sales cycles, payback period, pricing structure, and structure of your sales team
  • Better understanding of your sales cohort, one of the fundamental units of SaaS growth

About the Speaker: Blair Garrou

Blair Garrou is a co-founder and Partner at Mercury, where he focuses on investments in enterprise SaaS and cloud computing startups. Blair currently serves on the boards of Mercury portfolio companies Apto, Koupon Media, Label Insight, LISNR, ShareThis, TrackX, and Trendkite. Blair’s previous investments at Mercury have included Alert Logic (acq. by Welsh Carson), BlackLocus (acq. by The Home Depot), Dònde (acq. by Mobify), Infochimps (acq. by CSC), Patient I/O (acq. by athenahealth), and Phurnace Software (acq. by BMC Software).


May 26
12:00 pm - 2:00 pm


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