Station connects Houston’s technology startups and innovation ecosystem through high-impact programs and community-driven meetups and events.

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Sink or Swim: Why Marketing Matters for Your Startup

May 16 @ 12:00 pm - 1:30 pm


RSVP to Attend


“Every business is presented with a simple choice: prioritize marketing, or fail.” — Jere Doyle, Managing Director at Sigma Prime Ventures

From filing corporate taxes and patents to fixing the latest bug in your MVP or deciding the best color for your logo, start-ups have their hands full. Every aspect takes diligence and time. Often, marketing is “on second thought” as opposed to second nature. Drawing on 45+ years of collective experience as well as current research and marketing trends, Thomas Hull, Principal of Rigsby Hull, will walk you through the constantly evolving labyrinth of marketing and show you why a holistic approach delivers the richest customer experience and greatest return on investment.

Who Should Attend:

  • Founders
  • Management
  • Sales & Marketing professionals
  • Product leaders

What You’ll Learn:

  • Why marketing and brand communications should be top of mind for start-ups
  • How to design a plan that successfully builds your brand while capturing and leveraging critical market data
  • When to integrate digital and traditional marketing programs
  • Which channels and tools return the most measurable and actionable value Who should attend?

Did you know? Community members receive FREE access to all Station Houston programming & networking events. Become a Station Houston Community Member today!


May 16
12:00 pm - 1:30 pm
Event Category:


Station Houston


Station Houston
1301 Fannin Street #2440, Houston, TX 77002
Houston, TX 77002 US
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