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Techniques & Methodologies Used for Bootstrapping a Business

April 4, 2017 @ 12:30 pm - 2:00 pm

Register to Attend

Get exposed to techniques and methodologies that will help structure your business for the next steps: MVP, Launch, Acquisition, Funding, or Restructuring. This lecture will be a fast-paced mix of case-studies, anecdotes of mistakes leading to new ways of doing business, and exposition of tools used to launch, relaunch, or modify business strategies. Learn from an international incubator that has successfully launched cannibalizing entities, B2B & B2C start-ups, and social enterprises as a result of learning from its countless failures, lack of guidance, and ego.

Who Should Attend

  • Investors that want to help guide their ventures without micromanaging
  • Entrepreneurs that want to improve in house protocol and strategies
  • Executives or Partners that want to get buy-in or accountability in their teams

What You’ll Learn:

  • Simple tools to create scopes, journey maps, and process flows
  • How to be confident in your offering Not give into your competitors or customers
  • Use open-source or free tools to bootstrap your operations
  • When to leverage resources and technologies to increase revenue
  • Balance what are “good problems” to have
  • Look at business cases from a different perspective

Workshop Schedule:

  • Introduction (10m)
  • Biggest mistakes we made as a Start-up (10m)
  • Big mistakes companies make (Established and Start-up) (15m)
  • Scopes – Case Studies (45m)
  • Break (15m)
  • Enterprise Tools vs Open-Source (10m)
  • Pitching, Dilution, Cannibalizing, and Partnerships (20m)
  • Tools & Resources (10m)

Meet Your Instructor: Gabriel Garcia never set out to build an incubator, his uncanny ability to adapt to his environment and clients led him there. He is not your typical investor, inventor, entrepreneur, or business owner. His vision of what is possible, or what may be reality, is clearly different than the average joe. Where someone may see a saturated market he creates opportunity, differentiation, or a new market. While his experience is in C-Type industries, his methods, bootstrap strategies, and leadership techniques can be applied to a wide range of industries, company structures, and start-ups. Gabriel has been a involved with Rice Alliance, Station, SxSW, Galvanized, Visualized, CEO Space, and several Master Minds both Nationally and Internationally. –Gabriel Garcia, El Dude Ch.E, EIT, MBA, ADD, DL, IAERT Prerequisites: You must know what you would be willing to do with a flashlight, 100 ping-pong balls, a duck, and a roll of duct tape.

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April 4, 2017
12:30 pm - 2:00 pm
Event Category:


Station Houston


Station connects Houston’s technology startups and innovation ecosystem through high-impact programs and community-driven meetups and events. To access all of our educational programs — as well as exclusive members-only networking events — become a Station Subscriber. To host an event at Station, please fill out our Event Form.