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Three Big Mistakes Made in Technical Sales & How to Fix Them

December 7, 2016 @ 5:30 am - 7:30 am

It’s natural to want to geek out about your solution to your customer. But when you do so, you often go over their head, and could potentially loose a sale. Using stories as examples, we will have a dialog on how to discuss the value proposition of a technology solution to your business customer.

Who Should Attend: Business owners and their sales people that are expected to sell their technology solutions to a non-technical customers.

What you will learn: How to communicate the value of your technical solution in concepts that sell to your business-oriented decision-making clients.


  • 11:30 – Check-in and Round Table Introductions
  • 11:45 – Doors Close
  • 12:45 – Q&A

Corey is the CEO of Custom Business Software, a Houston based company who are passionate about making our customers more profitable by eliminating work and reducing cycle time by building custom software that fits their unique business processes like a glove.


Station Houston


Station Houston
1301 Fannin St. Suite 2440
Houston, TX 77002 United States
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