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Thunderbird School of Global Management, Tbird Houston Alumni Social 2017
Presenting: “Want Your Next International Venture to Succeed? Better Check Your ‘Tudes”
RSVP DEADLINE: March 1, 2017
Executive Lecture Series @ 6 pm
Special Guest: Richard Ettenson, Professor and Thelma H. Kieckhefer Fellow in Global Marketing and Brand Strategy.https://thunderbird.asu.edu/node/160
Building on his recent article in Harvard Business Review, Thunderbird Professor Ettenson discusses and reveals the hidden internal barriers that can derail an otherwise promising international expansion effort. He also provides a short diagnostic tool for attendees to help gauge their own organization’s internal readiness for overseas expansion.
Thunderbird Admission Representative Q & A covering: Thunderbird Alumni Referral Program (Scholarship Overview), Thunderbird Admission and Program Overview, What’s New @ Thunderbird
Prospective students, alumni, friends and family are welcome!
Appetizers and non-alcoholic drinks included.