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Understanding & Communicating Your Value Proposition

February 24 @ 2:00 pm - 3:00 pm


“Your customers are the judge, jury, and executioner of your value proposition. They will be merciless if you don’t find it.”Alexander Osterwalder

Friday, Feb 24 @ 2:00pm: Understanding & Communicating Your Value Proposition

Marcus Erickson, Senior Director of Product Development at Campus Management will share his secrets on what it means to build a clear value proposition into products of any type, and how to communicate that proposition to customers and investors.

Who should attend:

  • Product leads and teams
  • Companies in the process of designing or building new products
  • Early stage startup founders

What you will learn:

  • How to communicate “what makes us special” to customers and investors
  • How to use your value proposition internally to decide where to invest time and resources
  • The components of an effective value proposition
  • Workshop to craft / message your value proposition

Venue: Station Labs

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Marcus Erickson
Senior Director of Product Development | Campus Management

Marcus has been building successful software products since the 1980s. These products have spanned many areas such as life insurance, programmers tools, network management, application management. In his roles he has experience in the entire lifecycle of creating successful products from idea through shipping the first version to tweaking it to make it more successful and maintaining a large customer base. His roles include coding, architect, managing teams and product management. Recent roles were Product Manager and Architect at Idera building tools for SQL Server and SharePoint and his current role as a Senior Director at Campus Management managing a combination of local and overseas teams building software to manage colleges and universities.


February 24
2:00 pm - 3:00 pm


Station Houston
1301 Fannin St. Suite 2440
Houston, TX 77002 United States


Station Houston