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“Your customers are the judge, jury, and executioner of your value proposition. They will be merciless if you don’t find it.”—Alexander Osterwalder
Friday, Feb 24 @ 2:00pm: Understanding & Communicating Your Value Proposition
Marcus Erickson, Senior Director of Product Development at Campus Management will share his secrets on what it means to build a clear value proposition into products of any type, and how to communicate that proposition to customers and investors.
Who should attend:
What you will learn:
Venue: Station Labs
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Senior Director of Product Development | Campus Management
Marcus has been building successful software products since the 1980s. These products have spanned many areas such as life insurance, programmers tools, network management, application management. In his roles he has experience in the entire lifecycle of creating successful products from idea through shipping the first version to tweaking it to make it more successful and maintaining a large customer base. His roles include coding, architect, managing teams and product management. Recent roles were Product Manager and Architect at Idera building tools for SQL Server and SharePoint and his current role as a Senior Director at Campus Management managing a combination of local and overseas teams building software to manage colleges and universities.