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Station connects Houston’s technology startups and innovation ecosystem through high-impact programs and community-driven meetups and events.

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What Every Business Owner Should Know About Marketing: Part 1

January 6 @ 12:00 pm - 1:30 pm

WHAT EVERY BUSINESS OWNER SHOULD KNOW ABOUT MARKETING

Join us for part one of a four part series on essential marketing for small business and startup owners!

January 6th, 2017: What you don’t know about branding & website

  1. How to choose a name for your startup
  2. What tools to use to choose your domain name
  3. Building your social profiles
  4. Templates vs. Custom
  5. How to design like a pro… without a designer
  6. And other hacks for your brand.
  7. 30 min Q & A

Interested in learning more? Join us at our next events! We are offering bundle pricing for all four events OR sign up for our Community Membership NOW and get access to all Station Houston events for an entire year!

January 13th: What you don’t know about website optimization

  1. How to select a domain name that doesn’t suck
  2. How to set up email through google business
  3. Who should host your website, who should you buy your domain from and why is it important?
  4. Why you should be using a template and when custom is appropriate
  5. How to get your template up and running
  6. On Page SEO (Search Engine Optimization)
  7. What is your sitemap and how to install it
  8. Essentials for your sitemap
  9. Using Yext to optimize your local citation
  10. 30 min Q & A

January 20: Content Marketing and SEO

  1. Content is King
  2. Paid Ads & When to use them
  3. Email Marketing
  4. 30 min Q & A

January 27th: Things Marketing Companies don’t want you to know

  1. Data Mining
  2. Market Segmentation
  3. Conversion Optimization
  4. Analytics & Tracking

Radyar | Webranx Marketing & Strategies

Co-Founder, Entrepreneur, Investor

Radyar is an innovative entrepreneur with a passion for technology and marketing. He is a visionary leader who oversees the strategic growth, progression, product roadmap, and investments of the companies he is managing. His proficiency in the marketing and advertising industry coupled with his application development experience gives him the ability to launch innovative solutions from concept to exit.

Radyar has a 7 year stint with Hewlett Packard. During his tenure, he spearheaded the company’s Business Application Development Team to make HP #1 in the World in PC sales. In 2007, Radyar took a turn from corporations and dove into the development of successful Start-Ups. Since then, he has co-founded or contributed to the launch of multiple startups and small businesses as well as serving as a consultant to many of the larger Fortune 500 companies such as: Apple, Hewlett Packard Enterprise, Volkswagen, CSX Rail, Citibank, Pfizer, Sanofi-Aventis, and Deloitte.

Radyar Co-founded Webranx, a Marketing & Strategy company, in 2011. His vision of a strategic mix between beautiful design and efficient usability combined with return on investment is integrated into every client account he takes on. With a strong team filled with leading-edge Graphic Designers, innovative App. Developers, quick-witted Content Writers and active Social Media gurus, he is pushing the boundaries of marketing technology to the next levels.

Venue

Station Houston
1301 Fannin St. Suite 2440
Houston, TX 77002 United States
Website:
www.stationhouston.com

Organizer

Station Houston
Website:
www.stationhouston.com